While social media is an important tool to interact with valued customers, your business won’t reach its full potential if you don’t have a great website too.
Appear in Google search results
On your website you can increase search engine visibility in a process known as SEO. Potential customers enter search terms into search engines like Google. For example, someone may search for “website design pricing” when looking for a new website for their business. On your website, you can optimise your content so that you are on the first page of search results for your chosen terms. Your Facebook page or other social media profiles are unlikely to show up in search results as you cannot optimise your social profiles to ‘rank’ on Google, see our (search engine marketing) for help.
Your are in control
Manage and own your content – On your website you have control over what you post, how it looks and what features you include on each page. A smartly-designed web page page shows that you are professional. You have freedom to create content in line with your branding, without being under the constraints of social media platforms design and algorithms. With this freedom, you can test user experience and improve your site based on real results, increasing conversion rates.
Use your data
Your website will provide information on how users behave when they visit your site and where they came from, e.g. were they referred from another site, did they find you on Google or did they visit from your social media? You can look at how long they spent on your site, which pages they engaged with and more. You will have a wealth of data to inform your future content and marketing decisions. This is something which our marketing team at Won Connect can support you with.
Won Connect were competitive, responsive and professional in the design and delivery of our International Social Enterprise Observatory website.Gerry Higgins
Completely customise your site
You can customise features and functionalities to fit your company needs and maximise success with your audience. The branding of your business should be clear on your site and will improve recognition. You can add tools to help your business including reservation diaries, ecommerce, contact forms and mailing lists.
These are just a few of the ways a well-designed website can help your business and maximise your profits. You can optimise your content, record your data to inform decisions, improve brand recognition and increase your conversions. Let’s make a memorable experience for your customers!
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