What should I monitor about my website?
What works and what doesn’t on your website? Every business needs to know how it is doing. That’s the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices. Without feedback from the customer, monitoring inventory, expenses, revenue and other benchmarks, a business can take a quick slide down a slippery slope, without the owner ever seeing it coming. Here are ten things you should be monitoring.
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#1 Monitoring website traffic
You want to know how much traffic you are generating. If the line on the graph is heading down, you know you have to find out why.
It’s not enough just to know how many visitors you are getting. You need to know where they are coming from. We discovered we were getting a lot of visitors from our smart gadget shop site. They were all being funneled into our 10 Ideas for Cool Kids Games article. Suddenly we knew we should get more links from other gadgets sites. Valuable information.
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#2 Pages viewed per visit and Pages visited .
If people visit only one page per visit, you have some work to convince them to visit more pages, like those that make you money.
So you threw up on your site something cool as an add-on. How were you to know that other developers would link to it and send a whole bunch of traffic your way? Well, now you know, so add some copy to the page to pull visitors into the rest of your site.
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#3 Monitoring website performance
Are they all functioning? A good website monitoring service can keep tabs on them for you. The last thing you want is to have lost hundreds or thousands of subscribers because a sign-up form stopped functioning.
Slow and complicated shopping carts are responsible for an estimated £20 billion in lost sales. Make sure yours is functioning properly. A good website monitoring service can help you with this issue.
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#4 Download speed and Server Speed
Clear your cache and test your pages. Maybe those images are a bit large. Time to compress them, or even remove some. Remember that some people are on a much slower connection than you are.
A problem with server speed? Maybe not where you are, but on the other side of the world. Global website monitoring can alert you to a transatlantic connection problem, so you can take it up with your web hosting service.
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#5 Server accessibility
All the web hosts promise 99% accessibility. But is that for real? Who monitors them? By one estimate, 75% of inaccessibility is not on the hosting server, but rather on the Internet’s backbone network and in global routing. A global website monitoring service can help identify the problem, so that you can work with your web hosting company to resolve it before too many sales are lost.
If you are not having fun, audition for that drummer position in the local band. There is no point spending your life doing something that bores you. Developing and maintaining a website should be fun.
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Final Thoughts?
Now, are you more ready to find a solution? Why not save this blog post to refer back to in order to ensure you are considering all ten of these key metrics. Don’t forget to share it with your friends and relatives.
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