What works and what doesn’t on your website? You NEED to know. In this article we will give you ten things you should be monitoring.
Every business needs to know how their website is doing. That’s the idea behind exit surveys, customer feedback forms and suggestion boxes. Without feedback from the customer, monitoring inventory, expenses, revenue and other benchmarks. Without monitoring your website a business can miss out on tonnes of potential clients and customers. You don’t want that do you?
Webmasters also have things they should be monitoring on their websites. Most of these can be classified as traffic related or server performance related. Here is our top ten list.
Monitoring website traffic
Traffic totals.
You want to know how much traffic you are generating. If the line on the graph is heading down, you know you have to find out why.
Referrers.
It’s not enough just to know how many visitors you are getting. You need to know where they are coming from. I discovered I was getting a lot of visitors from a Thanksgiving site. They were all being funnelled into my Thanksgiving Happiness article. Suddenly I knew I should get more links from other Thanksgiving sites. Valuable information.
Searches.
Much to my surprise, my happiness site started getting a ridiculous number of hits from the search for “hairdressers”. It just so happens I wrote a humour column on a hairdresser experience. I was surprised to see it getting so much traffic for such a generic, competitive search term. If that had been a term of a little more relevance for me, this information would have to led me to properly optimize the page and get even more traffic.
Pages viewed per visit.
If people visit only one page per visit, you have some work to convince them to visit more pages, like those that make you money.
Pages visited.
So you threw up on your site something cool as an add-on. How were you to know that other webmasters would link to it and send a whole bunch of traffic your way? Well, now you know, so add some copy to the page to pull visitors into the rest of your site.
Monitoring website performance
Forms.
Are they all functioning? A good website monitoring service can keep tabs on them for you. The last thing you want is to have lost hundreds or thousands of subscribers because a sign-up form stopped functioning
Shopping carts.
Slow and complicated shopping carts are responsible for an estimated $25 billion in lost sales. Make sure yours is functioning properly. A good website monitoring service can watch this for you, too.
Download speed.
Clear your cache and test your pages. Hmm. Maybe those images are a bit large. Time to compress them, or even remove some. Remember that some people are on a much slower connection than you are. I use a satellite connection sometimes, but when I don’t, my connection speed is 28K.
Server speed.
Are there problems with server speed? Maybe not where you are, but on the other side of the world. Global website monitoring can alert you to a transatlantic connection problem, so you can take it up with your web hosting service.
Server accessibility.
All the web hosts promise 99% accessibility. But is that for real? Who monitors them? By one estimate, 75% of inaccessibility is not on the hosting server, but rather on the Internet’s backbone network and in global routing. A global website monitoring service can help identify the problem so that you can work with your web hosting company to resolve it before too many sales are lost.
Final Thoughts
Now, are you more ready to start monitoring your website properly? Why not save this blog post to refer back to in order to ensure you are considering all ten of these key metrics.
